About us

Why we exist

How our CEO Pernilla and her dog Siri turned a vision into reality - and Petgood was founded.

Siri, the Labrador who started it all - and Petgood's only four-legged co-founder.

A will to change things

Petgood was founded when CEO and founder Pernilla welcomed her beloved Labrador Siri into the family. When Siri's gas made dinner guests lose their appetite, she began to question what Siri's food actually contained. Neither the quality nor the transparency met Pernilla's expectations. A change was needed - insect protein became the solution, and Petgood was founded.

Thousands of bowls later

Today thousands of dogs and cats eat Petgood. Insects are a fantastic protein source with many health benefits for your dog or cat - while also reducing your climate footprint. On top of that, Petgood is so clean that we've tasted it ourselves. Fairly obvious really, since we give it to our best friends.

Interview

Interview with Pernilla

Listen to how our founder and CEO turned her vision into reality - and why insect protein is the future.

Research

Petgood drives the latest research

Together with leading universities and research partners, Petgood's veterinary team drives research forward on the health benefits of insect protein.

Together we make a difference

Thanks to all the dogs and cats that eat Petgood, we save thousands of tonnes of carbon dioxide every year and spare the earth's resources. But perhaps most important of all: we make a difference to dogs' and cats' health and wellbeing.